besides money, other forms of influence can be used by one group to dominate others. For example, control of the media can influence things such as what shows get aired or canceled and the degree to which a television station covers or does not cover certain news stories. In the late 20th century and early 21st century, however, this dominance was reduced because the Internet gave individuals and small companies more access and control over different forms of media, such as news and music.
People became able to self-publish music, videos, texts and other works of art rather than being under the control of broadcasting, publishing or other types of corporations. In addition, a greater variety of these works became available to consumers. News came to be disseminated through blogs and social networking websites in addition to traditional media outlets. All of these things reduced the hegemony of large corporations in the news and entertainment industries.This may have decreased the sense of 'britishness' because everyones creating there own personal culture from what they view of the media .
Needs to be a little clearer in relating your analysis to hegemonic theory. It is sometimes difficult to make this straightforward but it is very important to do so.
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