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Wednesday, 13 March 2013

mediation essay



In the media there are many interpretations and opinions of topics that can either make the public more informative, or unknown to the way the media can be easily mediated, to fit its purpose.
One example of how the media mediates its material is the London riots. Images were published in the daily mail embodying how a Black man was repeatedly vandalising property. This very image could be viewed on other news coverage websites with a white male doing the very same as the Black mail.
This cause great outrage and indignation amidst the debates about whether the riots were racially motivated. However this is a great example of how the media can intervene in changing the perception of a certain ethnic group. This mediation is very typical in within this type of general news coverage. Marxist provides one theory as to why the media might manipulate certain events and they believe that the media conglomerates in capitalist societies need to make a profit and therefore present certain ethnicities in a negative light because it sells. This is a very warped way of thinking as it basically suggests that the media has now resulted in deliberately portraying news negatively to make a profit.

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