marketing for contraband !
distributor for contraband : Universal pictures
marketing for contraband : Trailers on websites and social networks
I think that the marketing strategy for contraband was really affective because it helps get the film out and noticed by the public .
Contraband targets mainly men and possibly women of 18 and over.
New media technology is used to promote the film in these ways :
(I phone) apps have been dedicated to new films and contraband has come up there a few times .Also, contraband has it's own Facebook page which people could then 'like'.This is affective because it gets notification and more awareness.
More NMT: laptops, i pad apps ...ect....
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